Why You Need Responsive Design in 2013

Boston Globe

We’ve discussed Responsive Design in previous blog posts. For those who don’t have the time to consult these articles, responsive web design (RWD) is the ability of a website to adapt to different devices. With the emergence of smartphones and …

We’ve discussed Responsive Design in previous blog posts.

For those who don’t have the time to consult these articles, responsive web design (RWD) is the ability of a website to adapt to different devices. With the emergence of smartphones and tablets, there are a large number of display resolutions, sometimes making the user experience uncomfortable. Thus more and more sites offer a so-called mobile version, which is typically accessible at a different address.


Some of you, though you may want to improve the Web presence of your brand or company, probably see responsive design as just another new investment that you don’t need. However, this new technology can be beneficial and appropriate for your organization.

First of all, Internet users increasingly employ different media to surf the Web.

Last year, for the first time since 2001, PC sales were lower than in the previous year. Meanwhile, the mobile and tablet market is exploding as more and more people use these devices.

In this environment, therefore, everyone should ask themselves, How are my platforms perceived by my visitors and what experience do I want to offer them?

One important element of your website is its ease of use.

By providing readable content to your visitors, you improve their browsing experience, which in turn will improve customer loyalty to your brand.

This improvement will significantly reduce their desire to go to the site of your competitor, who perhaps has not incorporated responsive design.

In addition, early adopters of digital devices, whether mobile or tablets, certainly expect the same degree of innovation on your part.

Ultimately, the incorporation of responsive design promises to become an obligatory step in the very near future. Rather than wait until the last moment, start now, which will get your brand noticed.

Responsive design will also help improve your ranking by search engines. Having a single URL for your content will ensure that visitors always view a site adapted to their device. There won’t be problems like being redirected to a site adapted for a desktop while using a smartphone.

This will reduce the rate of bounceback to the search engine and thus avoid sinking your ranking.

In addition, opting for responsive design will save you time and money in the long and short term. You will only have to build a single website compatible with all devices. It will eliminate the expense of creating one application for iPhone and another for tablets in order to transmit the information on your main site.

This will also make site maintenance and updating much easier.

The time is now to employ responsive design for your platform. What are you waiting for?

MAX NEWTOWN