Mobile web pages take an average of eight seconds to load due to a combination of poor coding and advertising scripts that run in the background.
Accelerated Mobile Pages Project, or AMP for short, is an open source project that will take content from some of the world's largest publishers and automatically optimise it for mobile devices. Google claimed websites signed up to AMP would see their content "load instantly everywhere". This new format has been launched since the 24th of February 2016 and very logically offers a better UX on your mobile devices. This also means that it improves the engagement rate. As Clément Courvoisier, Digital Manager at the French paper “Les Échos”, says : “the reading experience is as important as the content quality on mobile phones”.
Beyond contents, Google’s Accelerated Mobile Pages also impact mobile advertising. Next summer, we might see the first “AMPlified” advertising campaigns. For ads, converting to the new AMP system is complicated task given the ecosystem’s diversity and conservatism. This is an opportunity for startups to play a key role in spreading AMP.
So how does AMP exactly work? AMP uses a new type of coding that excludes certain codes on mobile pages that would make loading tedious. The new coding is then able to load the web page almost instantly on your mobile browser, Google states that their Accelerated Mobile Pages load up to 85% faster than their counter parts and are encouraging other websites to follow their path.
How AMP affects SEO?
Accelerated Mobile Pages will get a boost in search rankings for starters. Faster load times result in greater surfing experience, which will boost your search ranking and page views. AMP sites are also labeled on their site giving more of a reason for surfers to click on the link compared to a non-accelerated page. AMP sites have no signs of being hidden and are more encouraged and pushed in front of the viewer which companies should take advantage of.
Accelerated Mobile Pages will change the current scene of mobile browsing, will you take advantage of this?